Professional Master's Degree in Contemporary Communication Mediations
Learn more about the course
The main objective of the Professional Master's Degree in Contemporary CommunicationMediations is to contribute to the qualification of professionals who are aware of the changes in the world of information/communicationhow these changes alter social, cultural,consumer relations.
To achieve this objective, some specific objectives are useful, aligned with the two lines of research:
- to investigate communication strategiestechnologies;
- to analyze the relationships between communication, mediation,citizenship in contemporary times.
Target audience: the Professional Master's Degree in Contemporary CommunicationMediations is aimed at professionals with different backgrounds who work mainly in the areas of communication, journalism, advertising, public relations, among others, interested in deepening their technical-scientific trainingqualifications.
Coordination
Coordinator
Prof. Dr. Silvio Simon de Matos
SECRETARY
Room A-221
Curriculum Matrix
With a length of 24 months, the curricular matrix allows the master's student to complete 30 credits, distributed in mandatory subjects (12 credits), elective subjects (12 credits),production of the final work, including a technical-scientific product (6 credits).
Area of Concentration: Mediations and Technologies in Communication
Research Lines
Communication, Languages, and Citizenship
This line focuses on communication research emphasizing different theoretical and practical perspectives on languages and citizenship. The thematic domains cover network activism, creative culture, affirmative action policies, minorities, and human rights. To this end, they integrate theoretical and methodological approaches such as: mediations, representations, net-activism, media convergence, and analysis of biopolitics and subjectivation processes. The projects result in communication products that contribute to the transformation of the region, but whose horizon breaks borders through the digital world.
Communication Strategies and Technologies
This research line investigates the effects of information and communication technologies on media interactions. It encompasses applied studies and research that understand communication strategies as an agent of change in the articulation between organizations and/or individuals. The studies aim to contribute to the improvement of communication strategies in creative, innovative, and sustainable markets. In this sense, it houses research groups and projects that address themes such as communication strategies, media and technologies, consumption, creativity, creative markets, and sustainability.
Professors' Research Projects
Prof. Dra. Alena Rizi Marmo
1. Title of the umbrella project: [De]communications in the contemporary context: manifestations of artculture in Joinvilleregion as communicational acts.
2. Project acronym: DECCO
3. Objectives: This project is part of the Communication, Languages,Citizenship research line. It aims to investigate, study,practice communication in the digital age, focusing on decolonial theories and, consequently, taking the context of Latin America as its object of study, promoting spacelistening to geographiesvoices that move in directions other than those of the Eurocentric, bourgeois, white,sexist perspective. In this first stage of the project, the focus is on the city of Joinvillethe surrounding region, where the manifestations of artculture that escape the institutional circuit are investigated as acts of communicationevidence of a local cultural identity that is not visible, that is not valued and, in many cases, that is not even known. The specific objectives are: to understand decolonial theories in the field of communication; to promote research projects to identifyanalyze studies focused on the field of communication in the context of local artculture; to mapstudy manifestations of artculture understood as acts of communication;to disseminate research results at scientific events.
Prof. Dr. Eduardo Silva
1. Title of the umbrella project: Power, subjection,subjectivation in social media: discoursesnarratives in the ontology for algorithms.
2. Project acronym: PASuRS
3. Objectives: The objective of this umbrella project is to explore the ontology that support the algorithms of the most well-known social media, such as X (formerly Twitter), Facebook, Instagram, TikTok, etc., *FROM* different theoretical perspectives contemplated in the Communication, Languages,Citizenship research line. The line includes research on network activism, creative culture, affirmative policies, minorities,human rights. In this scope, the theoretical-methodological approach of this project fits into net-activism, media convergence,analysis of biopoliticssubjectivation processes. To achieve the general objective, other specific objectives are added: to explore the concepts of subjectionsubjectivation in relation to social media; to analyze the subjectivity present in the programming algorithms; to understand how algorithms produce subjectionhow, as a result, social media is an instrument of power.
Prof. Dr. Henrique Budal Arins
1. Title of the umbrella project: TechnologiesCommunication Strategies for Sustainability.
2. Project acronym: TECOMS
3. Objectives: The project is related to the research line Communication StrategiesTechnologies as it activates the main structuring sets of the line: communication strategies as an agent of change;informationcommunication technologiestheir interactions. Both approaches are aligned with sustainability, when they perceive social groups or individualstheir interactions with space, their socioeconomic relations, their cultural practices,ecological impacts. Research can articulate sustainability in its five dimensions or deepen isolated s. Moreover, it is necessary to understand communication as a system of articulation between organizations and/or individuals.
Prof. Dr. José Isaías Venera
1. Title of the umbrella project: Educational policies in neoliberal rationality 1
2. Project acronym: PólisEduca
3. Objectives: The objective is to investigate practices inaround the normative documents of contemporary educational policy, such as: Federal Constitution, Law of DirectivesBases of National Education,National Common Curricular Base. The project is associated with the research line Educational Policies, WorkTeacher Training, of the Postgraduate Program in Education. The line brings together investigations that contemplate educational policies, workteacher training in their regulatory frameworksepistemological bases linked to education at different stages, levels,teaching modalities. In addition to being aligned with the research line, this project is linked to the Research Center for Education, PoliciesSubjectivities. Another relationship is with the project TrainingTeaching Work in the field of Social Inequality, coordinated by the professor of the Master's in Education Allan Gomes. The project articulates research-intervention in the process of monitoring basic education teachersincludes professor Aliciene Cordeiro. To achieve the general objective, other specific objectives are added: to relate educational policies to the debate on biopoliticsgovernmentality by Michel Foucault; to analyze the presence of statements that point to a neoliberal rationality in the normative documents of educational policy; to understand the subject that is expected to be constructed with educational policies.
Prof. Dr. Silvio Simon de Matos
1. Title of the umbrella project: Digital networks, content production,youth cultures: impacts on learning, engagement,professional choices
2. Project acronym: REDECON
3. Objectives: The proposal is linked to the research line Communication StrategiesTechnologies, which aims to build projects that relate their studiesfinal products to themes such as strategies, mediatechnologies, consumption, creativity, creative markets,technologies. Based on the interfacesexchanges generated by online social media, the objective is to see how social media impacts youth cultures, with the content produced in these digital environments. The perspective encompasses studies that aim to understand the role of digital influencers in matters of learning, engagement,professional choices. Thinking about the research line identified here, the following objectives are proposed: to verify how discursive practices on the web impact youth cultures, their learning processes, engagement,professional choices; to understand how research participants identify digital content creators with whom they establish links on social media; to learn, through comments published in electronic posts, individual interviewsdiscussion groups, how research participants identify with digital content creators; to analyze, through comments, interviewsdiscussion groups, how young people attending high school use the web to develop bonds of learning, belonging,engagement; to understand the profiles of relationships that are established between digital content creators, youth cultures,professional choices.
Prof. Dra. Sirlei de Souza
1. Title of the umbrella project: Communication in (and for) human rights: citizenship, inclusion,social engagement.
2. Project acronym: COMCIDADÃ.
3. Objectives: The research project aims to develop teaching, research,extension in communication, thinking on understandingproblematizing communication acts related to citizenship, inclusion,social engagement in the present time. The research line Communication, Languages,Citizenshipthe research group entitled Communication, MediationsCitizenship, as described in the project that authorized the operation of the master's degree (APCN 2023), “directs investigationsproducts towards social demands”. Problems regarding “xenophobia, racism, sexism are some of the intolerances that put society in check”. According to the document, such issues are “present in communication processes, *FROM* journalism to advertising”. They are sensitive topicscontinue to constitute everyday discoursesmainly feed digital media. The aim of the research line is also to understand the “expansionintensification of citizenship” through communication tools, whether physical or digital. The project presented here aims to problematize communication in (and for) human rights, collaborating in the production of research in the present time, based on the analysis of discoursecommunication narratives. In this sense, “the thematic domains cover network activism, creative culture, affirmative policies, minorities,human rights” (APCN, 2023).
General objective: to develop teaching, research,extension in communication in (and for) human rights, aiming to understandproblematize communication acts related to citizenship, inclusion,social engagement in the present time.
Specific objectives: to deepen theories on communication, citizenship,human rights; to identify communication experiences for citizenshipinclusion; to analyze case studies on xenophobia, racism, sexism; to develop communication alternatives withto be used by groups that are currently invisible;to produce materials with guidelines for communication in (and for) human rights.
Prof. Dra. Yona da Silva Dalonso
1. Title of the umbrella project: Study of the socioeconomic impacts of the productive sectors in Joinville.
2. Project acronym: IMPACTOS.
3. Objectives: The research line of the program to which this project is linked is ManagementKnowledge in Production Systems, whose main purpose is to investigate production systems, through scientific and/or technological knowledge, in different contexts. It proposes to act in an interdisciplinary way on the themes of strategyorganizational learning; knowledge management, innovation,sustainability; business intelligence;processproduction management. The following objectives were envisioned in conjunction with the research line: to map the productive sectors of Joinville, in order to categorize the development of the research; to establish a methodology for measuringanalyzing the socioeconomic impacts of Joinville’s productive sectors;to evaluate the impacts generated, in order to contribute to the reading of the socioeconomic scenario of Joinville’s productive sectors.