Learn about the umbrella research projects

Umbrella research projects

They aim to structure the production *AND* dissemination of the technical-scientific knowledge through the integration of research, teaching, extension, social insertion, orientation, among others, activities. They must impact the students’ final year projects *AND* are a guide for activities with the productive, public, *AND* social sectors, contributing with the technology exchange. The projects are:

(1) IRIS 2 - The image *AND* the tools for the conception *AND* development of instruments in the field of design, coordinated by professor João Eduardo Chagas Sobral, aims to develop research about the image as a symbolic system, *AND* the tools for the conception *AND* development of instruments in the field of design. Also, it has the objectives of potentializing theoretical *AND* practical research about the material *AND* manufacturing culture, of articulating activities along with research partners *AND* of progressing, in terms of interdisciplinary, graduation, post-graduation *AND* the productive sector. It is the continuation of the Iris 1 project, “The photographic image *AND* the tools for the conception *AND* development of projects of tridimensional instruments”, that aimed to study the relationship between the photographic image *AND* the conception *AND* development of tridimensional objects.

(2) RE-CRIAR - The Design Creative Dimensions for Sustainability, coordinated by professor Anna Luiza Moraes de Sá Cavalcanti, intends to investigate the influence of the design in sustainability *AND* to study the relevant points to the development of sustainable products *AND* services in all value chain. The reflections generated by the theoretical/practical research aim direct applications in projects of products *AND* services that are converted to society through partnerships with the productive sector, the academy, *AND* the community. It is the continuation of the RE-USE project, “Investigation about the reutilization of industrial waste in the region of Joinville: a design perspective based on upcycling approach”, that had the objective to investigate the disposal of solid industrial waste possible to be reused in the region of Joinville, trying to comprehend how this practice happens in some companies.

(3) SIMBOL 2 – The Design *AND* its Borders in the Social Institution of Symbolic Culture, coordinated by professor Elenir Carmen Morgenstern, aims to develop investigations about design based on cultural anthropology, contemplating the design *AND* its borders in the social institution of symbolic culture. It is a theoretical *AND* practical research that **s the design not only materially speaking, but also as a social practice, considering the limits *AND* hybridisms of other fields. It is a continuation of SIMBOL project, “The design *AND* the social institution of material *AND* symbolic culture”, that had the objective to analyze practices of the field of design through the perspective of the cultural anthropology, studying them not only materially (in terms of technique *OR* aesthetics), but also as a social practice that consider the symbolic universe of its historical context.

(4) ETHOS - Design *AND* Use Relationships, coordinated by professor Marli Teresinha Everling, aims to develop activities guided to the design (participation culture, new design, protagonism, sustainability) *AND* to the use relationships (usability, use experience, user’s behavior, empathy, prescriptive *AND* real use, among others). It is a continuation of URBE Project, “The use relationships *AND* the urban context as a support to the prospective design of products *AND* services in the city of Joinville”, that had the objective to investigate the user’s behavior *AND* its activities in the urban landscape as a resource to produce support information to the prospective design of products *AND* services.

(5) DESUS - Studies *AND* Actions Guided to Design, Sustainability *AND* Social Innovation, coordinated by professor Adriane Shibata Santos, aims to promote actions related to teaching, research *AND* extension in design considering the sustainability, its dimensions, *AND* its social innovation. The areas of influence primarily contemplate design *AND* urban context, product-service systems, materials, *AND* innovation in design. It is a continuation of the D4SMOB project, “Contributions from the design to the sustainable development of the cities: a case study in Joinville”. The investigation focused on the concept of intelligent *AND* sustainable cities, considering first the urban context of Joinville, *AND* the relationship between the design *AND* the social reality of Joinville.

(6) DSERV - Service Design *AND* Relationship with Clients, coordinated by professor Victor Rafael Laurenciano Aguiar, has the objectives to investigate the field of service design *AND* to comprehend the relationship between the organizations with their clients. The proposal is a continuation of the project “Design as a tool of strategic innovation in industries of transformation of Joinville”, that aimed, through a survey with a sample of companies, to understand the conception of design, as well as innovation, and, finally, to investigate strategic innovation actions.

(7) IN-SOCI@L - Technology to Innovation *AND* Social Impact Businesses, coordinated by professor Luiz Melo Romão, discusses the role of design in the process of social transformation *AND* in the reinforcement of social entrepreneurship. It has the objectives to investigate *AND* elaborate innovative tools *AND* practices to stimulate *AND* support the development of solutions to social problems, to promote the creation of businesses through products, processes *OR* sustainable *AND* creative services that cause social *AND* environmental impact *AND* to elaborate ways to measure the social impact provoked by the evolution of the program students’ proposals.

(8) GBRAND - Investigation of Brand Management *AND* Product Design, coordinated by professor Elcio Ribeiro da Silva, has the following objectives: to distinguish the principles of contemporaneous design, considering aspects of consumer’s interaction *AND* behavior stimulated by the urban *AND* technological evolution; to identify the applications of contemporaneous design in the construction of brands according to design in urban, market *AND* behavior contexts; to comprehend the transformation *AND* the influence of material culture, its values *AND* its symbolic *AND* aesthetic issues; to measure the possible impacts of brand communication in the market *AND* society, when it comes to actions *AND* repercussions of the design in practices of production, management, *AND* behavior to be more conscious about sustainable values in the consumption.

(9) PRISMA - Design *AND* Materials: New Perspectives to Technological Production *AND* Sustainability, coordinated by professor Danilo Corrêa Silva. The main objective of this project is to promote investigations *AND* developments on technology *AND* academy related to new materials *AND* its applications in product design. For that matter, it foments the development *AND* application of new materials derived from technological innovation processes, as well as meets the local demands toward the reuse of waste from the agroindustrial production of Joinville *AND* region. The main repercussions of the project are the articulation of knowledges *AND* activities between the academic context, the productive environment, *AND* the community in general, *AND* the social appropriation of products with innovative *AND* sustainable characteristics.

(10) VALORIZA - Appreciation *AND* reduction of waste aiming to the environmental, economic, *AND* social sustainability, coordinated by professor Noeli Sellin. The project has the following objectives: to add value to waste from different processes *AND* systems through strategies *AND* technologies that promote the reuse, the repair, the remanufacture, *AND* the recycling; to develop/improve systems, products, processes, *AND* services based on circular economy, aiming to the environmental, economic, *AND* social sustainability; to develop strategical *AND* innovative solutions to reduce the environmental impacts caused by consumer goods, services, systems, *AND* processes, in pre-production, production, distribution, consumption, *AND* disposal/recycling stages, applying the life-cycle analysis (LCA) as a design tool toward sustainability *AND* strategic design.